🎯Target Markets and Sector Overview

There are a number of challenges, barriers to entry, and weaknesses in the existing decentralised finance industry. One80 recognises where unmet demand sits and how specific geographic characteristics are shaping market needs associated with DeFi, protocols, and the crypto industry as a whole. One80 is developing and improving its offering continuously, using a continuous improvement methodology to ensure we are building first-class products and services, monitoring our systems, and managing our platform to manage a range of associated challenges effectively, adapt to market conditions, and meet user needs to prevent and ensure:

Security, Safety and Auditing

Ensuring the crypto sector is a safer place and contributing to security is fundamental for sector growth, including mitigating and avoiding exposure to hacks, scams, and fraud. Regular audits, penetration testing, and managing risk will be business-as-usual activities.

Privacy and Decentralised Identity

DeFi allows you to operate without borders or restrictions and prevents unwanted entities from accessing your personal information. Decentralised finance has anonymity; people remain anonymous since they do not have to reveal personal or confidential information.

A decentralised identity system and preserving user privacy could be needed for the growth of DeFi. Developing Solutions that provide secure, self-sovereign identities and privacy-preserving mechanisms to support users.

Systems and technical architecture

One80 will develop with security, efficiency, and speed as a priority. The One80 ecosystem will be seamless and easy to use. We will adopt a continuous improvement methodology across every aspect of what we do.

Scalability

Scalability will need to be improved in underlying blockchain networks to enable DeFi to become a truly mass market. Popular DeFi protocols face congestion during peak usage, leading to high transaction fees. More scalable solutions to accommodate the growing number of users and transactions will continue to be needed.

Automated market maker (AMM)

One80 will use smart contracts known as automated market makers (AMMs) to manage our products and services. Using an algorithm, AMM maintains fair negotiation between two parties without an order book.

Market liquidity

One80 is already developing partnerships with organisations within Decentralised Finance to ensure we add continued value to our community and users. Our team and partners have the right blend of industry experience and resources, and our selected partners will support the One80 Protocol and provide forms of liquidity and improved product and service offerings.

Customer service

We listen to our community and users to ensure we stay connected and support all who are part of the One80 journey. Suppose you are looking to trade, earn or hold cryptocurrency. In that case, we will ensure your experience with us is the best experience available, with troubleshooting, advice and guidance available to all online.

Regulation

Centralised exchanges are exposed to regional policy restrictions, regional Risks, or other negative events at any time, which can result in shutdowns that restrict or block access to your crypto assets.

In the long term, the lack of clear guidelines from regulatory bodies could make it difficult for new DeFi users to operate confidently, leading to hesitation from traditional financial institutions and potential new users to enter the market.

High market volatility

Volatility is a risk to some and an opportunity to others and can impact the sector. While it can provide opportunities for traders, it also means that users' assets may experience rapid value fluctuations.

Interoperability

DeFi protocols typically operate in isolation on different blockchain networks, limiting their ability to communicate and interact with each other seamlessly. Interconnectedness is improving, but there is scope to improve further.

User Experience and User-friendly Interfaces

Some DeFi applications require users to possess a certain level of technical expertise or specific platform knowledge to navigate and use wallets effectively. Improving the user experience and making DeFi more intuitive is an unmet demand, particularly with new users. Improvements in this area will attract a broader audience.

Liquidity and Market Fragmentation

New One80 Protocol, attracting sufficient liquidity to ensure a thriving market for their tokens or assets, can be challenging, especially with liquidity fragmentation across various Protocols (DEXs).

Technical Complexity

DeFi protocols often require a deep understanding of blockchain technology, smart contracts, and decentralised networks. Developing and deploying smart contracts and integrating with existing DeFi infrastructure can be challenging for developers without prior experience in the field.

Asset Diversity

While DeFi offers a wide range of assets for trading and investment, certain real-world assets and traditional financial instruments are not represented in the DeFi markets. There is a demand to bridge the gap between traditional finance and DeFi to expand the range of assets available to users. In turn, it will open the sector up to increased users.